Our Mission

The Upside Down Kingdom exists to awaken hearts to the countercultural way of Jesus. In God’s Kingdom, surrender becomes strength, obscurity matters more than applause, and to die is to truly live. Through storytelling, teaching, creative media, and whole life services, we invite people to discover truth, embrace everyday discipleship, and live in the paradox of the Gospel.

​

Our Goal

To build a self-sustaining digital ministry and media platform that shares the hope of Christ and equips believers through:
•    Books & Devotionals – Testimonies and resources (To Die Is To Live, Faith in the Firelight, study guides).
•    Podcasting & Media – Dude, Let’s Talk and livestream teaching series.
•    Apparel & Creative Goods – Wearable truth that sparks conversation.
•    Courses & Resources – Downloadable guides, Bible studies, and discipleship tools.
•    Community & Partnerships – Donor tiers (Seed Sowers), sponsorships (Kingdom Builders), and collaborative media. All recurring donors and sponsors gain free access to our online discord community, a safe space for real talk, raw faith, and encouragement. Additionally, recurring donors receive 20% off all professional and wellness services. All recurring sponsors receive 20% off all professional and wellness services for their employees and congregants (if applicable).
•    Kingdom Consulting Services helping equip ministries, authors, Kingdom-minded entrepreneurs and organizations with the tools they need to share their message effectively. 

•    Agon Strength Wellness Services helping people steward their bodies as temples of the Holy Spirit through faith-anchored fitness and holistic wellness resources, 1:1 and group fitness training, and a member only subscription based community. It’s not about chasing vanity or hustle, it’s about becoming whole: body, mind, and spirit, so you can live with strength, purpose, and presence in everyday life.

​

The Business Goal in One Sentence
The Upside Down Kingdom’s business goal is to create a sustainable, multi-stream ministry platform that funds itself through books, media, apparel, services and donor partnerships, so it can consistently share Christ-centered, countercultural truth and build a global community of disciples. We reinvest proceeds from our platform, donors, and sponsors into our nonprofit, multiplying impact through outreach and charitable partnerships.

​

Join the Movement
When you partner with UDK , by following, donating, or sponsoring, you’re helping advance a Kingdom message that is both timeless and urgent. Together, we can build what the world cannot shake.